Korean Beauty Innovation. Built for Europe.

Korean Beauty Innovation. Built for Europe.

From idea to launch.
We turn concepts into market-ready cosmetic brands,
built with leading Korean manufacturers for Europe.

From idea to launch.
We turn concepts into market-ready cosmetic brands,
built with leading Korean manufacturers for Europe.

We help you bring your brand to life.
Whether starting fresh or refining what already exists, we support you where it matters most — from brand consulting and rebranding to reformulation of existing products.

Product & Brand Strategy

Define category, product concept and brand positioning with a clear market role.

Product & Brand Strategy

Define category, product concept and brand positioning with a clear market role.

Formulation & Ingredient Advisory

Advise on actives, claims and formulation logic aligned with Korean R&D and EU standards.

Formulation & Ingredient Advisory

Advise on actives, claims and formulation logic aligned with Korean R&D and EU standards.

Korean Manufacturing Partnerships

Identify and manage Korean manufacturers from our 200+ partner network, aligned with your product and timeline.

Korean Manufacturing Partnerships

Identify and manage Korean manufacturers from our 200+ partner network, aligned with your product and timeline.

Packaging & Design

Develop production-ready branding, packaging systems and design specifications.

Packaging & Design

Develop production-ready branding, packaging systems and design specifications.

EU Compliance & Readiness

Handle safety assessments, documentation, import requirements, testing and CPNP registration.

EU Compliance & Readiness

Handle safety assessments, documentation, import requirements, testing and CPNP registration.

Launch Support

Support market entry, channel strategy and seamless launch coordination.

Launch Support

Support market entry, channel strategy and seamless launch coordination.

About

Hi, I’m Ellen, founder of HANA LAB.

HANA LAB is built on a deep belief in Korean cosmetics — where formulation excellence, speed, and product integrity come first. We partner with founders, operators, and creators to turn strong ideas into cosmetic brands ready for the European market.

Our work spans market entry, formulation, and design — from selecting the right Korean manufacturing partners to shaping products that are commercially viable, regulatory-ready and built to scale. Operating at the intersection of brand strategy and execution, we translate Korean formulation excellence into brands that are clear, differentiated and driven by real consumer demand.

The focus is on products that earn their place on the shelf — and are built to last, commercially, functionally, and emotionally.

Got something in mind?