Korean Beauty Innovation. From Idea to Launch.
From idea to launch.
We turn concepts into market-ready cosmetic brands,
built with leading Korean manufacturers.
From idea to launch.
We turn concepts into market-ready cosmetic brands,
built with leading Korean manufacturers.
From idea to launch.
We turn concepts into market-ready cosmetic brands,
built with leading Korean manufacturers.
What we do
What we do
What we do
Product & Brand Strategy
Define category, product concept and brand positioning with a clear market role.
Formulation & Ingredient Advisory
Advise on actives, claims and formulation logic aligned with Korean R&D and market standards.
Korean Manufacturing Partnerships
Identify and manage Korean manufacturers from our 200+ partner network, aligned with your product and timeline.
Packaging & Design
Develop production-ready branding, packaging systems and design specifications.
Market compliance & Readiness
Ensuring products meet regulatory requirements, testing standards and market-entry criteria before launch.
Launch Support
Support market entry, channel strategy and seamless launch coordination.
Product & Brand Strategy
Define category, product concept and brand positioning with a clear market role.
Formulation & Ingredient Advisory
Advise on actives, claims and formulation logic aligned with Korean R&D and market standards.
Korean Manufacturing Partnerships
Identify and manage Korean manufacturers from our 200+ partner network, aligned with your product and timeline.
Packaging & Design
Develop production-ready branding, packaging systems and design specifications.
Market compliance & Readiness
Ensuring products meet regulatory requirements, testing standards and market-entry criteria before launch.
Launch Support
Support market entry, channel strategy and seamless launch coordination.
Product & Brand Strategy
Define category, product concept and brand positioning with a clear market role.
Formulation & Ingredient Advisory
Advise on actives, claims and formulation logic aligned with Korean R&D and market standards.
Korean Manufacturing Partnerships
Identify and manage Korean manufacturers from our 200+ partner network, aligned with your product and timeline.
Packaging & Design
Develop production-ready branding, packaging systems and design specifications.
Market compliance & Readiness
Ensuring products meet regulatory requirements, testing standards and market-entry criteria before launch.
Launch Support
Support market entry, channel strategy and seamless launch coordination.
Product & Brand Strategy
Formulation & Ingredient Advisory
Korean Manufacturing Partnerships
Packaging & Design
Compliance & Readiness
Launch Support
Brand
Product
Product & Brand Strategy
Formulation & Ingredient Advisory
Korean Manufacturing Partnerships
Packaging & Design
Compliance & Readiness
Launch Support
Brand
Product
About
About
About
Hi, I’m Ellen, founder of HANA LAB.
HANA LAB is built on a deep belief in Korean cosmetics, where formulation excellence, speed and product integrity come first. We partner with founders, operators and creators to turn strong ideas into cosmetic brands ready for the global markets.
Our work spans market entry, formulation and design. From selecting the right Korean manufacturing partners to shaping products that are commercially viable, regulatory-ready and built to scale. Operating at the intersection of brand strategy and execution, we translate Korean formulation excellence into brands that are clear, differentiated and driven by real consumer demand.
The focus is on products that earn their place on the shelf and are built to last. Commercially, functionally and emotionally.
HANA LAB is built on a deep belief in Korean cosmetics, where formulation excellence, speed and product integrity come first. We partner with founders, operators and creators to turn strong ideas into cosmetic brands ready for the global markets.
Our work spans market entry, formulation and design. From selecting the right Korean manufacturing partners to shaping products that are commercially viable, regulatory-ready and built to scale. Operating at the intersection of brand strategy and execution, we translate Korean formulation excellence into brands that are clear, differentiated and driven by real consumer demand.
The focus is on products that earn their place on the shelf and are built to last. Commercially, functionally and emotionally.
HANA LAB is built on a deep belief in Korean cosmetics, where formulation excellence, speed and product integrity come first. We partner with founders, operators and creators to turn strong ideas into cosmetic brands ready for the global markets.
Our work spans market entry, formulation and design. From selecting the right Korean manufacturing partners to shaping products that are commercially viable, regulatory-ready and built to scale. Operating at the intersection of brand strategy and execution, we translate Korean formulation excellence into brands that are clear, differentiated and driven by real consumer demand.
The focus is on products that earn their place on the shelf and are built to last. Commercially, functionally and emotionally.